NatConnect wins US award for #SaveMumbiodiversity drive

Recognition by Globee Golden Bridge Awards

Looking at all-round neglect, NatConnect initiated the collective effort to create awareness among the people.

MUMBAI: The US-based Globee Awards, organizers of world’s premier business awards programmes and business ranking lists, has named the  #SaveMumbiodiversity campaign by NatConnect Foundation a winner in the 13th Annual Golden Bridge Business and Innovation Awards.

NatConnect, was recognized with a Silver Award in the Start-up category for its campaign #SaveMumbiodiversity to move environment authorities into taking action, mobilising public opinion and collective efforts for the first ever Urban Biodiversity Plan for Mumbai Region.

The coveted annual Golden Bridge Awards programme recognizes and honours the world’s best in organizational performance, products and services, innovations, executives and management teams, women in business and the professions, case studies and successful deployments, public relations and marketing campaigns, product management, websites, blogs, white-papers, videos, advertisements, creativity, partner programmes, and customer satisfaction programs from every major industry in the world.

Judges from a broad spectrum of industry voices from around the world participated and their average scores determined the 2021 award winners.

“We are proud to be recognized as an industry player whose #SaveMumbiodiversity has been named winner by the Globee Awards,” said B N Kumar, director of NatConnect Foundation. “Behind this distinguished success is our campaign innovation and tremendous support from all environmental groups such as Sri Ekvira Aai Pratishtan, Save Navi Mumbai Environment and Kharghar Wetlands & Hills for our relentless drive to stay focussed. We believe this recognition from Globee Awards further validates our collective commitment to the cause of environment.”

Much has been (and is being) talked about preserving Biodiversity of India’s financial capital Mumbai. This has been a mere lip-service from the officials and government Ministers. Looking at the all-round neglect, environment focused startup NatConnect Foundation has initiated a collective effort to create awareness among the people.

The activities included: Celebrate the theme Nature Heals (during COVID) and remind the people about importance of environment and nature, focus on the destruction of mangroves, wetlands and hills in Mumbai Metropolitan Region (MMR), continuous communication with the Government at local, state and central levels and concerted media, social media campaign and online events during important days such as Biodiversity Day, World Migratory Birds Day to focus on the importance of preserving wetlands.

Taking part in a NatConnect event, the Bombay Natural History Society (BNHS) has mooted an Urban Biodiversity Plan for the area. BNHS will take up the project, along with other environment-focused NGOs and groups, with the State government to make sure that “whatever we are left with is protected”, said the Society director Dr Bivash Pandav. Mumbai region is home to hundreds of thousands of migratory birds and they play a major role in conserving biodiversity, he pointed out.

Dr Pandav firmly declared that “at no cost the biodiversity and bird destinations like Panje (across Mumbai harbour) should be allowed to turn into concrete jungles”.